The Food and Drug Administration responded that the toy had been redesigned, replacing the glass plate with plastic. In November 1970, Consumers Union filed a petition with the Department of Health, Education and Welfare, asking for emergency action under the 1969 Child Protection and Toy Safety Act. Originally, the toy used a plate glass screen, which was criticized by safety advocates for being easily broken and a danger to children. Ohio Art supported the toy with a televised advertising campaign. After a complex series of negotiations, the Ohio Art Company launched the toy in the United States in time for the 1960 Christmas season with the name "Etch A Sketch". L'Écran Magique was soon renamed the Etch A Sketch and became the most popular drawing toy in the business. When Ohio Art saw the toy a second time, they decided to take a chance on the product. The Ohio Art Company saw it but had no interest in the toy. In 1959, he took his drawing toy to the International Toy Fair in Nuremberg, Germany. The Etch A Sketch toy was invented in the late 1950s by André Cassagnes, an electrician with Lincrusta Co, who named the toy L'Écran Magique (The Magic Screen). Scraping out large "black" areas allows enough light through to expose parts of the interior. The "black" line merely exposes the darkness inside the toy. Doing this causes polystyrene beads to smooth out and re-coat the inside surface of the screen with aluminum powder. To erase the picture, the user turns the toy upside down and shakes it. Turning both knobs simultaneously makes diagonal lines. The stylus is controlled by the two large knobs, one of which moves it vertically and the other horizontally. The inside surface of the glass screen is coated with aluminium powder, which is then scraped off by a movable stylus, leaving a dark line on the light gray screen. Pulleys A–E operate the same as 1–5, and act on the horizontal rail (F) to slide the stylus up and down along the vertical one (6). Clockwise movement of pulley 1 has the opposite effect. The rail these cables connect to (6, connection points marked in red) move to the left both at ends, making the stylus move in the same direction along the other rail (F). Turning pulley 1 counterclockwise makes 2 rotate the same way, and this makes all pulleys connected to 2 (3, 4, and 5) do the same. Likewise, A connects to B, B connects to C and attaches to the horizontal rail (F), and finally B connects to C, D, and E, attaching to F at its other end between D and E. Pulley 2 connects to 3 (double-groove) via a longer reciprocating cable attached along its upper course to one end of the vertical rail (6), and then a third cable runs from 2 to 3, 4, and 5 (4 and 5 are single-groove) via another much longer loop of cable between 4 and 5 to the other end of the vertical rail. Pulley 1 (single-groove) connects to pulley 2 (triple-groove) via a short infinite reciprocating cable. The device has ten pulleys, six cables, two rails, and a stylus. The numbered components correspond to those that move the stylus horizontally, and the lettered components with those that move it vertically. Pocket Etch A Sketch showing mechanism Basic mechanism of operating a 2-dimensional plotter. ( June 2023) ( Learn how and when to remove this template message) Some of the image captions in this section may require cleanup to comply with Wikipedia guidelines for succinctness. The Etch A Sketch has since sold over 100 million units worldwide. In 2003, the Toy Industry Association named Etch A Sketch one of the 100 most memorable toys of the 20th century. In 1998, it was inducted into the National Toy Hall of Fame at The Strong, in Rochester, New York. It went on to sell 600,000 units that year and is one of the best known toys of that era. The Etch A Sketch was introduced near the peak of the Baby Boom on 12 July 1960 for $2.99 (equivalent to $30 in 2022). The left control moves the stylus horizontally, and the right one moves it vertically. Twisting the knobs moves a stylus that displaces aluminum powder on the back of the screen, leaving a solid line. There are two white knobs on the front of the frame in the lower corners. It is now owned by Spin Master of Toronto, Ontario, Canada.Īn Etch A Sketch has a thick, flat gray screen in a red plastic frame. France, but American-manufactured and Canadian-ownedĮtch A Sketch is a mechanical drawing toy invented by André Cassagnes of France and subsequently manufactured by the Ohio Art Company.
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